Experienced leadership revolutionizing the geospatial industry.

Nicole Toigo is the President of EarthDaily Federal, overseeing public sector strategic growth, ensuring effective product reach, and delivering innovative solutions. With over 20 years of experience in the space and earth observation industry, Nicole is a seasoned leader in pioneering geospatial solutions and driving product innovation. She has seamlessly integrated geospatial technology across diverse sectors and provides transparency in complex markets, contributing significantly to the advancement of geospatial technology and data analytics.At EarthDaily Federal, Nicole focuses on driving sustainable impact, leading initiatives that harness the power of geospatial technology and analytics to address complex challenges in the public sector. Additionally, Nicole is dedicated to bringing EarthDaily’s' robust commercial technology stack to government organizations, enhancing efficiency, and driving digital transformation.

Sahiba Sachdeva is a results-driven leader with deep expertise in commercial business development, strategic sales, and product innovation within the technology sector. As Vice President of Energy & Mining at EarthDaily Analytics she leads product development, go-to-market (GTM) strategies, and customer success for this key line of business. Previously, she served as Vice President of Commercial Business Development and Sales at Descartes Labs, where she advanced the company’s mission to leverage geospatial remote sensing and machine learning to solve complex global challenges with a focus on environmental sustainability.

With a background that spans over a decade in technology-driven industries, Sahiba has held leadership roles at Palantir Technologies, where she drove product development, managed client-facing operations, and earned a patent for innovation in time series analysis. She has a proven ability to lead cross-functional teams, foster strategic partnerships, and deliver high-impact solutions across sectors such as energy, manufacturing, and financial services. 

Chris brings over 30 years’ experience in SaaS operations and product development from the software industry. Chris was Founder and CEO of dna13, a SaaS company sold to PR Newswire in early 2010. As CEO of dna13 he guided the company’s product strategy, operations and business planning. Before joining EarthDaily Analytics, Chris held multiple senior leadership roles within the technology sector. As a technology mentor, Chris has worked with well over 100 companies focusing on product planning, development, and go to market strategies. Chris has worked with both partners and clients across the US, UK, Australia, Europe and the Middle East including Dubai and Saudi Arabia. Chris has worked extensively with fortune 1000 companies including Starbucks, Rio Tinto, AEGON, Marsh/McLennan, RBC, SunLife and Scotiabank.

Tanya is a strategic marketing leader with deep expertise in B2B and B2G SaaS, Earth Observation, and the geospatial technology industry. As Vice President of Corporate Marketing & Global Communications at EarthDaily Analytics, she leads global brand positioning, strategic marketing, and corporate communications initiatives that elevate the company’s impact and reach.

With a strong foundation in storytelling, Tanya draws from a dynamic background to craft compelling narratives that engage customers, inspire partners, and connect stakeholders to purpose-driven innovation. She has a proven track record of driving growth through integrated campaigns, thought leadership, and high-performing teams.

Known for her empathetic leadership style and forward-thinking approach, Tanya thrives at the intersection of creativity, data, and strategic execution. Her work is fueled by a passion for shaping a better tomorrow—today.

Andrew Mulllin leads Product Marketing for EarthDaily Analytics. Andrew has held marketing leadership roles in high tech, media/publishing, and co-founded a B2B marketing agency. Andrew has a BA in History & Political Science from the University of Wisconsin – Madison and an MBA in Management from the University of St. Thomas Opus College of Business.

Sam Lieff obtained a Bachelor of Science Degree in Geography from The University of Lethbridge in the 2003 and a Master's Degree in Archaeology, GIS, and Remote Sensing from the University of Lethbridge School of Graduate Studies in 2006. In his 20+ year professional career, Sam has primarily held roles in Sales within the commercial Earth Observation industry: From 2005 to 2011, he worked at Iunctus Geomatics Corp. (a BlackBridge company) as Manager of Sales & Business Development; from 2011 to 2015, he served as the General Manager of BlackBridge Canada (formerly Iunctus and owners of the RapidEye constellation); in 2015 BlackBridge was acquired by Planet where Sam held the position of Director of Sales, Canada and oversaw a majority of the company's Canadian operations. In 2022, Sam joined EarthDaily Analytics as the Vice President of Sales.

Pete is the global Vice President Business Development, Defence and Intelligence.

During a 33-year military career as a fast jet pilot he served in the USA twice and in Brussels. Outside flying he majored in International Defence Relations and Capability Development. He was the UK Representative to NATO Supreme Allied Command Transformation in Norfolk VA and then the Capability Director in the European Defence Agency, where he was responsible for more than 100 Capability and Research and Technology programs including the EU ‘Flagship 4’; Remotely Piloted Aircraft System, Cyber Defence, Air-to-Air Refuelling and the Government Satellite Communications program. He oversaw the relationship with OCCAR and defence industries for capability issues across the whole defence domain. More recently he helped launch 16 satellites for RF Geolocation and supported a startup developing an in-space Space Domain Awareness capability.

He is a Fellow of the Royal Aeronautical Society as well as its Chair of Trustees and a Correspondent of the Academie de l’Air et de l’Espace and a Consulting Senior Fellow at the International Institute for Strategic Studies.